Bible sales have increased, up some 22% over last year. Is it any wonder? Most of the surge in sales is being driven by young people, those under fifty years old. In our naked culture, a culture increasingly devoid of much that Godly, comforting, much that is lasting; is it any wonder that more and more people are searching for something divine? No wonder it's young buyers, people under 50, who are driving the increase in Bible sales.
Go almost anywhere today and you're apt to see two things: a smart phone, with all kinds of technical wizardry, and its user buried in the phone's maze of chips and algorithms. Most of these users neither understand, or care, how their device works; just know and hope that it does. These devices are not your mother's (old) phone. These devices are but one manifestation of our new world; one far less familiar, far less satisfying than anything most people (especially youth) have known before.
Things like blind algorithms, impersonal electronic dating sites, crazy social machinations, confusing, frightening legislative actions, all leading to a wave of social exclusion, producing more and more dehumanization; seem to be behind much of the reason for renewed interest in the Bible.
In the face of all this disruption, thank God for the peace and certainty of the Bible.
For more and more people, the dot-com order of an 'Amazon world' is increasingly unfulfilling. Simply put, enough is enough. More and more people have, simply, had enough. A flood of everything ungodly is washing over them. The flood is far bigger than any wave that could ever occur along the Chesapeake Bay. In response, people (old and increasingly young) are rediscovering the Bible. The 'Good Book' is again, being embraced, and read, for its knowledge, its wisdom, its comfort and its road map to a sane healthy life.
Christians and Jews (the Hebrew Bible) the world over know of the Bible. They know it to be the 'last word. There are, for sure, other great religious text, the Muslim Quran/Koran, the Hindu, Bhagavad Gita come to mind; but none of these works is the word of The LORD. Furthermore, none of these albeit meaningful texts are experiencing a renewed interest, nor shown the increases in sales, that the Bible is now enjoying.
America is still a mostly Christian nation, we are still a people who profess the Lord, Jesus Christ, our savior. Though numbers have declined; today about 28 percent of Americans now consider themselves religiously unaffiliated. Yet, this is still mostly a Christian nation; this is certainly true of the large majority of us living along the Chesapeake Bay. Without a doubt the Bay is Bible country. People around here respect the beliefs of all faiths - Jehovah Witness, Mormons, Adventists, and many others - but the Christian faith, Bible faith, has been, and is, the dominate way - all along the shores of the Chesapeake. Go into the homes of the vast majority of families along the Chesapeake Bay and, I dare say, there on the credenza you'll find a Bible, a family Bible. Go down to the water, and on most of the working vessels plying the Bay, along with the Watermen, their work clothes, their equipment, and the talk of the catch, you'll almost always find a worn Bible.
Along the Chesapeake Bay religious liberty has never really been threatened. If you didn't have a religious identity you tended to keep your agnosticism to yourself. Bibles have always been the 'good news'; today's increase in sales is just trumpeting the word, anew, louder! Don't keep the good news to yourself.
The jump in sales of Bibles reminds me of the movements of stock prices. Events cause stock prices to react to changing market conditions. Something good happens, markets go up; with an opposite action, the same markets turn down. Too high, too low, stock markets tend to 'correct'. People do the same thing; they tend to want to 'correct'. After sustained market gains, you can be pretty sure (stock market history shows as much) a market downturn is in the offing. Bible sales are up, in part, as a reaction to the downturn in many people's lives: loneliness, mistrust, confusion; the rise of false prophets, and all kinds of crazy stuff, parading as solutions to everything from A to Z.
Foe sure we are still a mostly religious nation. Although in the last few decades many of us have tended to move away from that religious heritage (no matter the denomination). Now, though, a 'correction', a shift, is underway. The increase in sales of Bibles is a mighty herald of the change.
Do you have a Bible? If you don't get one, read it; try to live by its teachings. Your life will be better for it.
Postscript: It's Advent. Christmas is on the way. To and yours; "MERRY CHRISTMAS". Have a Great Christmas 2024 and a Great 2025. Get back to us here, at Bible By The Bay. We'd love to hear from you. It's easy: WWW.BibleByTheBay. Com. I'm your host.
Anthony Armstrong,
600 Light Street, #610
Baltimore, MD. 21230
443-759-2657